Experience
Technologies
Software
Adobe Photoshop
Adobe InDesign
Adobe Experience Designer
Content Management Systems
Episerver (Now Optimizely)
Magento e-commerce
E-mail Marketing
Education
BS, Information Systems, focus in Business Systems Analysis
Virginia Commonwealth University (2011)
Richmond Virginia
Work Experience
May 2022 - Present
Senior Digital Strategist & Technical Resources Manager
Patient Worthy & Snow Companies
Williamsburg, VA
Management of digital platforms including the Patient Worthy news website and email marketing.
Primary responsibilities involve the management of SalesForce development resources, and web content management/planning,
Worked as the primary resource in managing the Patient Worthy website - sharing news related to rare disease states and the stories of individuals impacted by such diseases.
Provide planning for WCAG 2.0 AA compliance to ensure users of differing ability levels will be able to easily engage with the website.
Manage email marketing campaigns through Mailchimp. This includes audience management, campaign design, A/B testing, analysis, and reporting of campaign analytics. Weekly emails are sent with the latest news stories.
Work with internal compliance groups to ensure that medical information is properly presented and reported.
Transition WhatNext.com, a user support group for individuals impacted by cancer from an outdated forum platform to Vanilla Forums.
Provide project management and resourcing for internal projects requiring the use of SalesForce.
May 2018 - April 2022
Web Master and Digital Marketing Manager
Virginia Museum of Fine Arts
Richmond, Virginia
Management of digital platforms including the primary VMFA website and Email marketing platforms.
Primary responsibilities involve the management of content, online events, and digital marketing efforts.
Worked as a general webmaster for the overall website. This includes web content management, design, development, ensuring web resources meet brand standards, and user analytics reporting and analysis. Content Management Systems include WordPress and Magento E-commerce.
Provide the foundation for implementing web accessibility across digital platforms, with plans to meet WCAG 2.0 AA standards.
Manage email marketing campaigns through Mailchimp. This includes audience management, campaign design, A/B testing, analysis, and reporting of campaign analytics. Total email campaigns numbered well into the hundreds.
Work with state information technology agencies to ensure that web resources available to the public meet state guidelines for security.
Consult with internal stakeholders including department directors, curators, and general service staff to ensure that marketing needs on web and digital platforms are met.
Manage and maintain the YouTube channel of the museum. This includes analysis and reporting of viewer analytics, playlist management, and regular uploads. 100+ videos uploaded over a year and a half.
Coordinate web platforms to ensure the successful launch of various marketing campaigns. Examples include contests, user content submissions, promotional discounts, and various other analog events.
Transition event and exhibition content into digital mediums in response to in-person visitation limitations due to COVID-19 restrictions.
February 2015 - May 2018
Web Master and Digital Media Manager
Virginia Commonwealth University
Richmond, Virginia
Management of all the digital marketing materials for the VCU School of Engineering.
Primary responsibilities involve the design, development, implementation, and management of various websites.
Designed, developed, and implemented over 25 websites WordPress and TerminalFour over 2 years
Fulfilled all roles within the website design and development cycle - Designer, Developer, and Quality Assurance
Presents and provides site analytics across the organization with recommendations on improving traffic and retention
Previously managed all social media accounts related to the School of Engineering - Facebook, LinkedIn, YouTube, Instagram, Twitter
Designed, managed, and reported on Email marketing campaigns
Tested and provided remediation on all the primary websites under the School of Engineering to meet WCAG 2.0 AA accessibility standards
Primary member of the Web Users Group at VCU that reviews and guides web policies for the University
Oversaw the complete redesign of the School of Engineering's primary website including planning, content strategy, design, development, testing, and implementation
July 2013 - January 2015
Project Coordinator
Web Solutions (WSOL)
Naperville, Illinois
Project Management of multiple web projects following both Waterfall and Agile methodologies.
Worked closely with design, development, and quality assurance to ensure that projects were properly planned and results met client expectations.
Managed over 30 completed projects using AtTask, Basecamp, and SalesForce
Projects ranged from minor CMS version updates to sprawling site redesigns and implementations into new management systems
Provided content management, migration, and entry services for sites ranging in size from 5 to 400 pages
Provided custom virtual training and manuals to clients on proper usage of Content Management Systems - WordPress, Episerver, and Ektron
July 2011 - May 2013
Systems Specialist 1
Capital One
Richmond, Virginia
Systems specialists provide multiple roles with the IT infrastructure at Capital One.
The primary roles held here were as a Tech Lead and Business Systems Analyst.
Developed automated daily performance metrics reports spanning 7 major platforms within the back-end card production department
Reported and provided remediation on defects eliminating a waste of 300+ resource hours a month
Developed multiple intranet websites providing information and eliminating redundant communications between platforms and departments
Conducted risk and release analysis and management leading to over 15 successful major code changes that could impact millions of potential clients
January 2011 - April 2011
Information Technology Contractor
Ektron
Richmond, Virginia
Primary responsibilities included content page migration, editing, and Quality Assurance.
The employment period was during the content migration and QA phase of the project
Content migration included over 15,000 pieces of content in over 20+ languages
Processed various pages through QA processes and corrected hundreds of errors and defects during User Acceptance Testing
Worked with numerous content editors, testers, and QA engineers to ensure that solutions for common content issues were communicated to involved team members